Deadline has broken the news that after several years of revolutionizing the horror genre via the production end of the business, Jason Blum’s production company Blumhouse will be getting into the distribution game, as well. Their new distribution arm will be called BH-Tilt.
The Tilt label will be responsible for distributing the long awaited remake of the 1970s horror classic The Town that Dreaded Sundown. The reboot will see a multi-platform release via BH-Tilt this October!
BH-Tilt will be working with titles that are seen as not necessarily warranting a nationwide theatrical exhibition. Tilt will specialize in multi-platform releases, such as the increasingly popular day and date release, which sees films granted a simultaneous VOD reales and limited theatrical bow.
Blumhouse founder, Jason Blum described the addition of Tilt by saying: “Our company is built on the idea of betting on yourself. As a result of our micro-budgets, we encourage our filmmakers to take risks and make the movies they have always dreamed of making. The purpose of BH Tilt is to be part of the continuing evolution of distribution, whether it be through changing marketing strategies, changing revenue sources or changing windows. We are excited to launch BH Tilt and can’t wait to share these films with genre fans through every means available.”