Home » Handmaid’s Tale Super Bowl Teaser Parodies Dark Version of Reagan Ad

Handmaid’s Tale Super Bowl Teaser Parodies Dark Version of Reagan Ad

During the Super Bowl on Sunday, Hulu released a teaser trailer for the upcoming third season of The Handmaid’s Tale. The teaser is a brilliant and ominous spoof of Ronald Reagan’s “Morning in America” advertisement. This parody is aptly chosen in relation to author Margaret Atwood’s novel (of which the series is based). Her story was written during that timeframe and acted as a response to many of the conservative policies initiated under Reagan. The idea is to lure the audience in with a warm and positive tone. Everything will be alright if we do not pay too close attention.

Related: Check out the casting updates for the third season!

This new take during The Handmaid’s Tale teaser starts with the same inviting tone; however, fans familiar to the show will soon recognize the horrific moments represented by these scenes. June (Elisabeth Moss) is looking back on fond memories. As the narrator relates that more women are in the work force, Serena Joy (Yvonne Strahovski) is putting on her stockings and women in the colonies are working the fields. Yet, we know that June’s happy life will soon be ripped away. Serena Joy is desperate to continue working but is no longer allowed to read. The women in the colonies are cleaning up toxic waste and being exposed to fatal diseases.

Before long the narrator’s voice begins to creepily warp and repeat until it dissolves back into the bleak reality of Gilead. June’s voice takes over the ad and tells America to “wake up.” We soon see images of a Martha with an eye poked out. A punishment, perhaps, to the brave act committed in the season two finale? A fire has broken out. Is this at the Waterford’s home or is it a metaphor for the fire beginning to rage in Gilead?

These eager questions shall soon be answered as Hulu is set to release the third season of The Handmaid’s Tale in 2019.

Watch the trailer below.

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Written by Justin Steele
Justin Steele is a graduate of Bowling Green State University. His focus was the representation of women and minorities in contemporary media. In addition to writing, he hosts the 411popCulture channel on YouTube. He enjoys Rep Theatre and once performed on Broadway. He currently resides in Cleveland, Ohio with his 15-year-old cat. He is a die-hard horror fan with a particular affinity for slasher films.
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