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New Ikea Singapore Commercial Channels The Shining

Steven King. Stanley Kubrick's The Shining.
The Shining.

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A new commercial for Ikea Singapore has been kicking around the web and it has caught our attention. It captures the essence of Stanley Kubrick’s The Shining and should prove enjoyable to anyone fond of the haunted hotel classic. Come inside for a look at the video and tell us what you think in the comments box below.

The Swedish furniture manufacturer described the clip in the following manner on their YouTube page: Late night shopping may never be the same again after you watch IKEA’s homage to Stanley Kubrick’s horror classic, The Shining. Keep your eyes peeled because you stand a chance to win gift cards in the IKEA Halloween Spot & Win contest. Head to our website to take part now!

The Shining sees Jack Torrance and his family moving into The Overlook Hotel to serve as caretakers while the establishment closes for the winter. But when cabin fever begins to set in, Jack starts to behave strangely and becomes increasingly more violent. So much so that even his own family doesn’t seem to recognize him. Jack begins to see spirits all throughout the lodge and undergoes a major change in overall demeanor as the film unfolds.

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Written by Tyler Doupé
Tyler Doupe' is the managing editor at Wicked Horror. He has previously penned for Fangoria Mag, Rue Morgue Mag, FEARnet, Fandango, ConTV, Ranker, Shock Till You Drop, ChillerTV, ComingSoon, and more. He lives with his husband, his dogs, and cat hat(s).
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